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Working at a Startup: Brand Evolution

What’s Your Brand Fashion Style? Shortly after I joined Fonolo, I suggested the company revitalize their brand.  As a newbie, it was tough to come in and immediately shake things up. However, it was...

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Working at a Startup: Identifying the Office Bully

The other day, I was in an impromptu meeting with one of my colleagues when Shai hovered over my shoulder, anxious to have his blog post edited – right away.  Jokingly, we called him a hoverer,...

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Working at a Startup: Tackling An Endless To Do List

I missed a post last week. Errrr, I feel guilty, horrible and I’ve let down my two followers. What can I say? I’ve been crazy busy.  A few weeks ago, I discussed the importance of branding, after that,...

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Working at a Startup: How To Master the Art of Collaboration

Think tank. Brainstorm. Conference. Powwow. Group huddle. Call it whatever you want but our new method to rewriting our content worked like a charm.  For weeks we’ve been struggling with different...

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Working at a Startup: The Ins and Outs of Human Resources

The recruitment dynamics at a start up company can be a precarious affair if it isn’t handled with a certain level of professionalism and discretion. Internally, your boss could very well be your HR...

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Working at a Startup: The Importance of Professional Headshots

Just because you’re running a start up doesn’t mean you should skimp out on a ‘professional image’. In fact, it’s an important component that will add further credibility to your business and your...

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Working at a Startup: In need of a mental break?

The last few weeks have been intense. With the pressure of sourcing ‘the’ perfect set of images for our new website, I’m starting to crack. We’ve gone through a truck load of submissions but we can’t...

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Video: This is Fonolo!

We talk a lot about other companies, and about how their corporate culture plays a major role in shaping the level of customer service they deliver. We’ve even taken to making videos of our own...

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